Monday, March 8, 2010

iPhone Addictive, Survey Reveals

By Yahoo! News

"A new Stanford University survey confirms what many iPhone users may have long suspected: Apple's smartphone can be addicting.

The survey was administered to 200 students with iPhones, 70 percent of whom had owned their iPhones for less than a year.

The most interesting trend was how quickly the iPhone became an indispensable part of the students' lifestyles, and how many of them openly acknowledged they would be lost without it.

Nearly 85 percent of the iPhone owners used the phone as their watch, and 89 percent used it as their alarm clock. In fact, 75 percent admitted to falling asleep with the iPhone in bed with them, and 69 percent said they were more likely to forget their wallet than their iPhone when leaving in the morning.

Many students readily acknowledge how much they rely on their iPhones. When asked to rank their dependence on the iPhone on a scale of one to five - five being addicted and one being not at all addicted - 10 percent of the students acknowledged full addiction to the device, 34 percent ranked themselves as a four on the scale, and only 6 percent said they weren't addicted at all.

And among those who didn't consider themselves completely addicted, 32 percent expressed worry that they would become addicted someday."

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