If you had to pick the one buzzword that’s dominating social media chatter today, it would have to be location. Just over a year ago, Foursquare burst onto the scene at the SXSW conference in Austin, TX. Since then, it’s only grown dramatically.
The result has been a battle for domination in the geolocation space. While many still think Foursquare could be the next Twitter, rivals such as Gowalla (Gowalla) are giving the mobile startup some heat, and big players such as Facebook (Facebook) and Twitter (Twitter) are launching location features or are about to launch them.
Mashable's Pete Cashmore sat down with Bloomberg’s Cris Valerio to discuss the location trend, the battle brewing between Foursquare (Foursquare) and Gowalla at this year’s SXSW, the gold mine that is location-based advertising, the iPad and even a little bit about the future of Mashable (Mashable).
It’s quite a fascinating video — if you do watch it, let us know what you think of the location trend (and Pete’s on-air performance) in the comments.
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