Monday, March 1, 2010

Design Your Own Plush is All The Rage


Design Your Own Plush is All The Rage: "Using the kid-friendly design tools on the CurlyQ Cuties website, anyone can quickly design their own unique stuffed plush toy. Children as young as 4-years-old have commissioned their own $25 made-to-order Monster designs. No sewing or crafting skills are necessary. As a customer interactively selects the color and shape of their toy's body and features, the visual representation of their design is instantly updated in the online designer. Customers clearly see how their customized design will look before they commit to a purchase.

'We focus exclusively on manufacturing one-of-a-kind stuffies from our customer's virtual designs.' said Stephanie Estrin, CurlyQ Cuties' President & CEO. 'Our website's design tools make the design process easy. You create the design, we do the rest.' When a customer places an order, the transformation from their virtual design to a real plush toy begins. Every product ordered from CurlyQ Cuties is handmade-to-order in Texas. No two toys are exactly the same. All orders are shipped to customers in 10 days or less. For those who simply cannot wait two weeks to receive their custom plushie, the company offers optional rush service.

Founded in January 2008 by a mom entrepreneur on a quest to create high quality imaginative toys, CurlyQ Cuties was originally an Etsy.com shop selling ready-made stuffed Monsters. 'We're an Etsy success story.' said Ms. Estrin. ' I started out making Monsters for my children and then for my friend's children. The Monsters were so well received, I started an Etsy shop to sell them to the public.'

After repeated requests for customized variations of her ready-made Monsters, Ms. Estrin recognized an opportunity to provide a collaboratively-designed and made-to-order plush toy at an affordable price. The major challenge was most customers wanted to see what they would receive before they placed an order. This led directly to the development and launch of the CurlyQ Cuties website in July 2008."

http://www.curlyqcuties.com/

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