By Christopher Null / Yahoo! Tech (CLICK to read more)"It's one of the great success stories of the Internet: Quickly going from novelty website to cultural touchstone, YouTube is now one of the most grade-A, top-line, and biggest websites on the net today.
It's also one of the web's biggest disasters, since it makes absolutely no money: Google reportedly will lose about half a billion dollars running the site this year. Aside from a few ads here and there, there's really no revenue stream for the impossibly popular site.
Solution? How about renting movies?
Streaming video has been the Next Big Thing for entertainment pushers for quite some time, and Netflix has famously embraced the idea of streaming entire films to its subscribers, a service that is becoming phenomenally popular. But getting people to pay for a streaming video on a per-view basis instead of getting a movie you can download outright (even on a time-limited basis) has been elusive.
Even trickier: The idea of doing all of this in the web browser as opposed to, say, Apple's approach, which lets movie renters watch a film on their computer, their phone, or their television via the Apple TV box."
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