Thursday, September 24, 2009

Ticketmaster going paperless

By Christopher Null : Yahoo! Tech (CLICK to read more)

"Scalpers. Does anyone bear any fondness for this creature of the night, the guy who stands out on corner offering to sell to passers-by admission to an event at ten times the price everyone else had to pay?

Well, if Ticketmaster has its way, this profession will soon become a thing of the past, as the company is attempting to make paper-based tickets obsolete with a new paperless ticketing system.

The system isn't all that high-tech (unlike, say, offering airplane boarding passes on your cell phone). Instead of flashing a paper pass, customers would simply swipe the credit card they used to make the purchase and show their ID to the gatekeeper. Sounds slow, but it would probably eliminate the scalper element -- and at least it means there's no paper ticket to lose."

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