Saturday, March 7, 2009

State of the Art - Google Geniuses at Work on Free Goodies

State of the Art - Google Geniuses at Work on Free Goodies - NYTimes.com: "Unless you’re just off the shuttle from Alpha Centauri, you’re already aware of the product that made Google famous: its Search box. It’s become the card catalog for the Internet (and a whopping moneymaker for Google).

But any time you cram some 20,000 of the world’s smartest people into one company, you can expect to grow a garden of unrelated ideas. Especially when you give some of those geniuses one workday a week — Google’s famous “20 percent time”— to work on whatever projects fan their passions. And especially when you create Google Labs (labs.google.com), a Web site where the public can kick the tires on half-baked Google creations. Some Labs projects go on to become real Google services, and others are quietly snuffed out."

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