Thursday, March 12, 2009

Sirius XM Radio planning to stream to iPhone, iPod

Yahoo! News - Sirius XM Radio planning to stream to iPhone, iPod by AP: Yahoo! Tech: "Financially struggling Sirius XM Radio Inc. is planning to stream its subscription radio service to the iPhone and iPod Touch devices from Apple Inc. beginning this spring.

After narrowly avoiding a filing for bankruptcy protection last month, the nation's only satellite radio provider wants to step up sales directly to consumers. New car purchases — which had been Sirius' best source of customers — are way down.

Sirius XM also said in a call Thursday to discuss its fourth-quarter earnings that it's ramping up efforts to reach buyers of used cars with factory-installed satellite radios.

'We've been testing a number of initiatives to make the Sirius XM content and experience more ubiquitous,' said Jim Meyer, president of operations and sales at New York-based Sirius."

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