"By now, the story of how Twitter exploded onto the scene at the 2007 South by Southwest festival is legend in technology circles.
But here at SXSW 2009, the notion of the perfect match among community, service, and event seems flipped on its head. Many people are discovering that a monumental oversaturation of tweets is reversing the value that Twitter offered at SXSW 2007 and SXSW 2008 for finding friends and great parties.
At SXSW, the standard is for everyone to include the tag '#sxsw' in their tweets. For example, on Friday, I was looking for sources for a different story and tweeted, 'If you are launching an iPhone app at #sxsw, or know someone who is, please let me know. Thanks!'"
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