By Chloe Albanesius / PC Magazine (CLICK to read more)"Microsoft chief executive Steve Ballmer officially unveiled the company's new Windows 7 operating system at a Thursday launch event in Manhattan.
'I'm Steve Ballmer and I'm a Windows 7 PC,' he announced.
The idea behind the new OS is to make computing 'simpler, faster, more responsive,' he said. That was possible thanks to an 'intense collaboration' between Microsoft and its partners – 50,000 software, hardware, and peripheral vendors, as well as 8 million beta testers, he said.
'Windows needs to be an incredible opportunity for innovation, for hardware companies [and] software companies, and it needs to be a place that is simple and easy to use and opens up the world of diverse innovation … in a way that is manageable and consumable by billions of people around the world,' Ballmer said.
Ballmer pointed to three key components of the OS: it works in the way you want it to work, it simplifies, and it enables new technologies."
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