Wednesday, October 7, 2009

Amazon cuts Kindle price, adds global version

By Rachel Metz / AP: Yahoo! Tech (CLICK to read more)

"Amazon.com Inc. is cutting the price of its Kindle electronic-book reader yet again and launching an international version, in hopes of spurring more sales and keeping it ahead of a growing field of competitors.

With Wednesday's $40 reduction on the Kindle, the device now costs $259. It debuted in 2007 at $399 and started this year at $359, before another price cut in July.

In an interview, Amazon CEO Jeff Bezos said the company can now afford to reduce the price because of the increased number of Kindles the company is making — and selling.

Bezos called it Amazon's best-selling product, but Amazon has not disclosed sales figures for the Kindle, which has a 6-inch screen that displays shades of gray, room to store 1,500 books and the ability to download books wirelessly."

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