Monday, May 18, 2009

Dell launches 'Della,' a women's PC site

Computer sales have slowed down, but has it really come to this? Dell, the world's second largest manufacturer of PCs, last week launched a cutesy site for women called 'Della.' What's next, 'Dello' for guys? Maybe No. 1 PC maker H-P wants to do something similar like 'Hewlett-Packarda' for females, and 'Hewlett-Packardo,' as in Ricky Ricardo, for men?

Sounds silly, just as silly as Della is. Netbooks and laptops are presented as fashion statements, and the site's 'tech tips' includes a feature, 'Seven Unexpected Ways a Netbook Can Change Your Life,' which starts out by saying, 'Once you get beyond how cute they are, you'll find that netbooks can do a lot more than check your e-mail.'

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