Whatser, the location-based ser vice that lets users share their favorite loca tions with friends and dis cov er new ones along the way, is flick ing the mon e ti za tion switch today.
It's launch ing a 'mar ket ing plat form' in which local mer chants and brands can 'claim' a loca tion that they oper ate and com mu ni cate with Whatser users who've already added them to their col lec tion. Spe cial offers can then be pushed to these "fans", thus build ing and reward ing cus tomer loy al ty. In a very thin ly veiled swipe at Groupon, Whatser says its approach avoids the prob lem of "coupon-chasers" in which mer chants are forced to slash prices for cus tomers who may never return.
No 'coupon-chasers' here – Whatser wants to help local businesses reward customer loyaltyhttp://eu.techcrunch.com/2011/04/20/no-coupon-chasers-here-whatser-wants-to-help-local-businesses-reward-customer-loyalty/
(Sent from Flipboard)
Sent from my iPad
No comments:
Post a Comment