Wednesday, February 24, 2010

Redbox gives in, agrees to 28-day window for new Warner Brothers DVDs

By Ben Patterson : Yahoo! Tech: "It looks like Redbox's crusade to stock its kiosks with the very latest movies has come to an end, with the buck-a-night kiosk company agreeing to a 28-day delay before renting new-release DVDs and Blu-rays from Warner Brothers.

In addition to inking a 'multi-year' deal with Warners, Redbox is also dropping its lawsuit against the Hollywood studio, which had refused to sell wholesale copies of its new releases to Redbox until 28 days after its latest discs had hit retail shelves.

In exchange for agreeing to the 28-day window, Redbox will be able to buy DVDs and Blu-rays from Warner Brothers (the studio behind 'The Blind Side,' 'Sherlock Holmes,' and the 'Harry Potter' and 'Batman' movies) 'at a reduced product cost, preserving value for our customers and increasing customer access to Warners titles at Redbox locations nationwide,' Redbox president Mitch Lowe said in a statement Tuesday afternoon.

The news comes about a month after Netflix stuck a similar deal with Warner Brothers, and I wouldn't be surprised if Redbox signs more deals with the likes of Universal and Fox, the two other studios that Redbox sued after they instructed their distributors not to sell brand-new reduced-priced discs to the kiosk company."

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