READ on Mashable.com: "According to Barron’s, Barnes & Noble CEO Steve Riggo told analysts in a conference call today that the bookseller’s recently launched Nook e-reader is its “single biggest-selling product.” He said that the Nook has boosted B&N’s online sales by 67% since it launched.
The Nook got a lot of press when it was first announced last year, but its launch was marred by supply shortages. Riggo said that the big boost in online sales would have been even bigger if it weren’t for the supply problems. However, the general consensus about the device among bloggers and reviewers was that it was neat but not quite finished.
Riggo was asked if the Nook was worth the substantial investment given that Apple’s iPad — which will try to compete directly with e-readers like the Nook and Amazon’s Kindle — is coming soon. His response: “Gee, that’s a great question.” He said that the Nook is “a very, very big component of our strategy” in that it will drive traffic from both in-person and online shoppers.
Unfortunately, he didn’t disclose exact sales figures about either the Nook or the e-books intended for it. Those figures probably won’t be public soon, but what really matters is how useful the device is. If you have a Nook and some insights about it, let us know in the comments."
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