Google hopes to change wireless retail game with Nexus One

By Ben Patterson : Yahoo! Tech (CLICK to read more)

"It wasn't much of a secret, really, but the sleek, Android-powered Nexus One is finally here, and yes: you can buy it directly from Google, over the Web. As expected, the unlocked, no-contract Nexus One will cost you a pretty penny, but subsidized versions will also be available from T-Mobile and ... what's this, Verizon Wireless? You betcha.

Announced this afternoon during a press conference at Google's Mountain View headquarters, the Nexus One (designed by phone maker HTC under Google's strict supervision) is available for purchase right now on Google's new Web store rather than through a carrier—a twist that some observers see as a paradigm shift in the wireless market, where the balance of power is usually tipped in the carrier's favor.

Then again, Google is sticking with the practice of charging an arm and a leg for an unlocked, no-contract handset. If you want it unlocked for use with any SIM card and without a contract, the phone will set you back a cool $530. Here in the U.S., you'll be able to use the Nexus One with either an AT&T or T-Mobile SIM card; that said, AT&T users will only be able to tap into the carrier's EDGE data network, while T-Mobile customers can use both EDGE and 3G.

Another option is to opt for a traditional two-year contract with T-Mobile, which brings the price of the Nexus One down to $180. That detail has already been well leaked; one of the surprises Tuesday, however, was the news that Verizon Wireless in the U.S. (which currently has the Android-powered Motorola Droid) and Vodafone in Europe are also on board with the Nexus One, with versions of the handset for those networks due in the spring. Interesting. (I should note, though, that the current unlocked Nexus One will only work on GSM-based networks, not CDMA carriers like Verizon or Sprint; I'm assuming that the eventual Nexus One for Verizon will be a CDMA phone.)"