By Suzanne Choney / msnbc.com (CLICK to read more)
"While Apple isn't participating — and never has — in the annual Consumer Electronics Show, the company's presence has long loomed over it. That's no different this year, with non-stop buzz about an Apple tablet possibly being announced later this month. What is different is that Apple-related products are being given their own showcase at CES, a first for the world's largest trade show for consumer technology.
Considering Apple's influence in the world of personal technology, it may seem like a 'no duh' and years overdue. But historically, Apple took part in the annual Macworld conference, generally held around the same time as CES, often stealing its thunder with new product announcements, from the iPhone to iPods.
This year, Apple is not participating in Macworld, but the Consumer Electronics Association, sponsor of CES, is providing an 'iLounge Pavilion,' where more than 100 exhibitors will be showing iPhone, iPod and Mac-related wares.
Also, one of the events at the Las Vegas show is a 'Mobile Apps Showdown,' a competition that whether intentionally or not, acknowledges Apple's role in the cell phone 'app,' or application, market. The company's online 'App Store' for the iPhone, started 18 months ago, now has more than 100,000 programs available to consumers."
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