By Yahoo! News (CLICK to read more)"Today, young movie-watchers look increasingly like Molly O'Connor. A junior at the University of Dallas, she still goes to the cinema occasionally, but is often just as happy to hunker down on a bed or a couch with friends to watch a downloaded movie on a laptop that's perched on a nearby desk or a chair.
'Sometimes, it's nice to have a wider screen, but I don't think I gain that much by going to a movie theater anymore,' the 20-year-old student says. 'Now, it's more about convenience.'
Or as 26-year-old Michael Brody puts it: 'I watch movies the way many people listen to music — anytime, anywhere, any way.' A freelance writer in New York who blogs about film, he used to go to the movie theater every week. Now he's there once or twice a month, partly to save money and also because he doesn't think most movies are worth the effort.
Sounds like bad news for movie theaters. But we're talking about an industry that not only survived, but ended up thriving amid the arrival of television in the 1950s, videotapes in the 1980s, and DVDs in the '90s. The reason? An ability to continually remake themselves and find new ways to generate revenue, by introducing everything from the multiplex and more elaborate concessions to lengthy pre-show advertising."
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