Oprah goes mobile with iPhone, Android and BlackBerry apps

iPhone app article - Kristen Nicole: "Oprah is now officially mobile. The release of her mobile apps today span the gamut of major platforms - including titles for the iPhone, BlackBerry, Palm and Android. It’s a hefty and widespread release, with ambitions of reaching every consumer on every smart phone. Given Oprah’s latest moves towards extending her brand with an evening show, the empire that already covers print, film, television and social media can claim the mobile industry as well.

Oprah Mobile for iPhoneWith a first look at the $1.99 Oprah Mobile app for the iPhone and Android devices, I admit I was surprised to find the app’s icon does not feature Oprah’s image—simply her name. With Oprah celebrating her 100th magazine cover, I imagined that the mobile apps would be more distinctly branded."