September 18 deemed 'No Device Day' | Crave - CNET"Click, send, call, text, Like, tweet, undo, reset, delete... it just doesn't end. Which is why a couple of marketing guys are dubbing September 18 'No Device Day' for consumers who might be too involved with their gadgets.
Though the idea of dedicating an entire day to shutting devices off may seem silly (or virtually impossible) to some, Mark DiMassimo, CEO of ad firm Digo, and Eric Yaverbaum say they believe Americans need to be reminded to turn off their electronics from time to time. Thus, their 'lifestyle intervention.'
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