Wednesday, April 14, 2010

Nearly 800,000 U.S. TV households 'cut the cord,' report says

Nearly 800,000 U.S. TV households 'cut the cord,' report says - Yahoo! News: "Make no mistake: The big cable, satellite, and telco carriers are still sitting pretty with more than 100 million TV subscribers. Nevertheless, a new report claims that more and more viewers are 'cutting the cord' in favor of watching their favorite shows via over-the-air antennas (remember those?), Netflix, or the Web.

TechCrunch has the scoop on a new report from the Toronto-based Convergence Consulting Group, and though the figures may not be a 'serious threat' to the big cable and satellite carriers yet, the trend might eventually spell trouble for the like of Cablevision, Comcast, DirecTV, and Time Warner Cable.

To wit: Nearly 800,000 households in the U.S. have 'cut the cord,' dumping their cable, satellite, or telco TV providers (such as AT&T U-verse or Verizon FiOS) and turning instead to Web-based videos (like Hulu), downloadable shows (iTunes), by-mail subscription services (Netflix), or even good ol' over-the-air antennas for their favorite shows, according to the report.

Now, as TechCrunch points out, the estimated 800,000 cord cutters represent less than 1 percent of the 100 million U.S. households (give or take) currently subscribing to a cable/satellite/telco TV carrier, so it's not like we're talking a mass exodus here. But by the end of 2011, the report guesstimates, the number of cord-cutting households in the U.S. will double to about 1.6 million, and if the trend continues, well..."

No comments: