Tuesday, January 27, 2009

Microsoft "committed" to the Zune despite plunging sales

Microsoft "committed" to the Zune despite plunging sales : Ben Patterson : Yahoo! Tech

"If cats have nine lives, the Zune must be on its tenth or eleventh by now. Latest example: Zune revenue took a 54 percent swan dive last quarter, yet Microsoft—which is in the midst of slashing 5,000 jobs, mind you—seems determined to keep its stalled MP3 player around.

PaidContent.org dug up Microsoft's latest quarterly filings and found that Zune revenue plummeted $100 milllion—a devastating 54 percent drop 'reflecting a decrease in device sales,' according to the company's 10-Q filing.

As PaidContent notes, dismal numbers like those—in times like these—are usually the harbingers of doom, especially given the news that Microsoft will shed 5,000 jobs after missing its numbers last quarter."

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